Pekla Brand Identity - Full Service Creative Brand Consultancy

Digital transparency at its PEAK

Pekla

Pekla promises to erase all forms of identity fraud and foster transparencyin the digital world

Challenge

To design the corporate identity of Pekla Integrated Solutions Limited, a trusted partner in liveness facial recognition and remote digital authentication provider in Africa. Positioning the brand as an expert source focused in providing a secure and user-friendly technology platform that verifies and authenticates real peoples’ physical identities in a connected digital world and eliminating digital identity fraud.

Solution

For the corporate Identity and branding for Pekla, we developed identities that match up with the brand’s attribute and values by giving attention to the customer’s needs for authentic verification and trust building. We provided a simple and yet dynamic identity mark for the company by combining the unique features of a person with measured analysis and biometric creating a mark that depicts a world where people can trust, and engage in the global economy without fear.

Result

We defined a new visual and brand identity for the brand. Our approach started with a logo that depicts the core unique features of people, measurement and statistically analysed.